Our solutions
Categorical studies
Decoding the buyer journey and category performance drivers in depth
We analyze actual shopper behavior , both in-store and online/drive-through, to understand what makes customers buy, hesitate, or abandon purchases . From store traffic and selection criteria to shelf layout clarity, the role of price, and perceived segmentation, our category studies provide a comprehensive and actionable diagnosis.
Each system is custom-built, combining observations, in points of sale or tracking in drive, Qualitative and/or Quantitative depending on the projects, in order to transform shopper insights into actionable recommendations on merchandising, signage, assortment, or promotion.
Ideal for building a category approach based on shopper insights, to share with your Distributor clients.
Studies, innovations & promotions
Evaluate, understand and optimize sales levers
We support brands in understanding the performance of innovations and promotional mechanisms in real-world situations.
Our studies allow us to evaluate the visibility, understanding , attractiveness and business impact of launches or promotions, taking into account the context of implementation / store locations, assortment, POS advertising.
The objective: to quickly identify areas for optimization (packaging, message, merchandising, promotional pressure) to maximize commercial effectiveness.
Essential on-the-ground insights to adjust the mix when launching innovations, and to effectively prepare for upcoming promotional campaigns.
Merchandising tests
(in-store & online)
Test, validate and secure merchandising choices before deployment
We assess the real impact of merchandising concepts on purchasing behavior and the perception of the department or website. Whether it's a new merchandising plan, an e-merchandising site map, or signage, our tools allow us to objectively measure what works: product identification, comprehension, emergence of product segments, visibility of new products, etc.
Tests can be conducted in real-world conditions , in test/control stores, or via recreated environments (3D linear layouts, simulated drive/e-commerce site reproducing real-world conditions) , depending on the challenges and constraints of the project.
Ideal for deciding internally between several proposals before deploying on a larger scale, and then convincing the distributor of the relevance of the new approach.
360° qualitative studies – consumers, shoppers & experts
Explore, refine and nurture strategic thinking
Our qualitative studies delve into the heart of the motivations, perceptions and expectations of consumers, shoppers and experts (including distributors).
They allow us to explore underlying trends, identify innovation opportunities, refine positioning, or test concepts, packaging, and messaging before going to market.
This approach offers rich and nuanced insights to inform marketing and/or category strategy.
A key lever to inform upstream decisions and open up new possibilities.
